Salon marketing ideas
There are only 3 ways you can increase your salon revenues. Gain trial of new clients, increase the frequency of your current list or raise the average spend per visit.
There are also a number of significant salon marketing ideas you can use to drive your salon profits in other ways not related to your customer such as efficiency savings , new methods of working etc
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All the salon marketing ideas we share with you are designed to do the following;
Increase bookings and boost profits
Communicate the advantages of using your salon to the client
Take advantage of promotional ideas & techniques
Make you able to raise prices and still out sell the competition
Treble the response to your adverts
Improve your cash flow
Get lost clients to return
Get more word of mouth referrals
Take advantage of new trends in technology
Get the best out of your staff
We do this by showing you how to:
Understand the lifetime value of a client
Make money from local schools
Get money from local sports teams
Increase the spend of friends and family members
Quickly build up your client list
Make the most of holidays, birthdays and other key events
Systematically sell more retail products
Maximise children, pensioners, charities, students and local businesses
Maximise revenue from tourists and visitors
Become the local celebrity haunt
Become “front of mind” with your clients
Find out what your clients really think of you
Use database marketing to increase sales virtually overnight
Advertise free of charge
Capitalise on PR Opportunities
Ensure 1st time customers stay for life
Get influential local people to recommend you
Get more from your advertising spend
Understand what your customers actually buy
Stand out from the crowd in your locality
Save cash on decorating and entertainment costs
Sort out the underperforming elements of your business
Create a selling culture within the salon
Sell your own advertising space
Become a multi-level marketing machine
Salon Consulting
Consulting gives you the opportunity to innovate your salon business and position it for long term success. Despite business coaching having a proven track record many people resist it due to misconceptions such as
It is for businesses that are failing
I will not look good in the eyes of my team/partner etc
It is too expensive
However the Return on Investment from hiring help is usually a minimum of 6-7 times the investment made and key benefits include;
Profit growth
Improved productivity
Improved client loyalty
Superior organisation
Conflict reduction and enhanced staff morale
Reduced costs
The improvements to salon profits as a result of coaching has been reported at a fantastic 25%. What could that mean to your business?
A coach brings 3 important things tools, structure and support. Whether you have dream goals to achieve or specific problems to overcome, consulting creates the connection between where you are now and where you want to end up. Why not invest in the one business tool guaranteed to deliver the dramatic financial returns you are looking for?
Just as sports figures such as Tiger Woods and Roger Federer and FTSE100 Executives have a coach/consultant to help them achieve their best, a salon coach will help you to achieve peak performance as a an owner/operator. In Today’s market it’s about achieving more in less time. It’s not enough to do your best, first you must know what to do, THEN do your best!
If you are looking for Inspiration, Motivation and the desire to improve NOW then call Alistair Today
on 0161 748 0060
Telephone: 0044 (0)161 748 0060
