What is your time worth?

Let me ask you a very important question: Are you working IN your business or ON it?

If you find yourself working behind the counter, cleaning, and handling the phone more often than spending time creating marketing pieces and promoting your business, let me show you why you are wasting an enormous amount of time and money.

Working behind the counter, cleaning equipment, handling the phone, and doing paperwork is the £6 per hour job. You should be working the £100-£500 per hour job which is marketing.

Lets' say you work behind the counter for 5 hours today, cleaning equipment, answering the phone, and you sold a total of £600 in salon services and products. After expenses you net £300. That breaks down to £60 an hour. Some might consider that to be a good payday.

But, lets imagine you have an above average sales person and they sell right around the same amount. If you are paying £9 per hour and you pay some commission, you are making around £45 per hour from that employee, and you are not working behind the counter.

Let's say you take 2 hours creating a marketing piece that you can use over and over to attract new customers. Lets say conservatively it brings in 20 new customers per year for the next three years, and they spend £50 each. That's £1000 per year in new business for 2 hours of work right there.

1 hour calling 2 or 3 businesses in your area and creating a joint venture. Lets say each business produces 10 customers per year each. And they spend £50 each. That's another £500 per year in new business for 1 hours work.

2 hours on your new training guidelines that will get your staff better at sales so you can increase your profits instantly. Lets say, conservatively you get your staff to improve their average sale by 10%. If your average sale is £20, that's another £2.00 in additional profit per customer in your pocket. If you get, say 20 customers in the door per day over the course of one year, and they each were buying an average of £20 before the sales training, you just put another £200 back into your business - per week. Over the course of 1 year, that's an additional £10,400.00.

So now you have spent 5 very productive hours that put another £11,500.00 in new business over the course of 12 months.

So let me ask you again, would you rather spend that 5 hours making £60 per hour, or would you rather focus on marketing and building your business and make £11,500.00?