Take Advantage of the Festive Opportunity

In this day of age all salons should be alert to the opportunities on offer via complimentary items. The recent boom in straightners should have highlighted how much extra turnover can be achieved through electrical sales; other items you should consider for sale are hairdryers, Christmas Gift Packs, brushes, nails and makeup and hair towels.

In some modern salons total retail sales account for up to 40% of salon turnover. How does this compare to your business? Products make great stocking fillers as do gift cards and now is the time to really get all the staff to push them in the run up to Christmas. Run staff incentives to reward the top achievers and witness the difference that this can make to your bottom line without the need to attract more new clients.