Get Credibility!

Get yourself in the local Chamber of Commerce, join networking groups and local trade organisations. Join Industry groups such as the National Hairdressers Federation. Contribute articles to their newsletters, newspapers, and magazines. Start posting blogs on their websites and at places like LinkedIn. Send Press Releases to local media outlets and magazines.

After you get these accolades, list them on your marketing pieces and literature: "As see on..."

"As featured in Anycity Newsletter, Anytown Messenger, and Metro Press..."

Use the articles as part of your information pack, or put them into a folder to put in your reception along with examples of your work.

List your accolades and/or memberships on your marketing pieces, which may help boost response. Place them at the bottom or at the end of a letter. Or put them in a good spot on your website without taking away from your headlines and key links.