salon marketing ideas
salon marketing ideas
salon marketing tips

Get a grip on Google

Do you know what potential customers in your Local Area are Searching for Online?

Google is currently the top search engine online. When people want to find something online, a majority of them use Google. This gives you a big advantage. Google is kind enough to give you free access to their database of searches.

You no longer need to guess what people are searching for, you can use this tool to find out exactly what people are looking for. It also gives you an idea of the number of people searching for these terms every month. It is very powerful.

It is important to understand WHAT people are searching for, so you can make sure that your website appears in the search results.
You can access the tool here:

https://adwords.google.com/select/KeywordToolExternal

Finding out what people in your local area are searching for is easy, just type in the name of your town along with a basic keyword for your business. For example, if you own a salon and live in Manchester try typing:

Manchester salon

According to my recent search, "Manchester salon" was searched for 3,600 times last month. That's a lot of people!

This tool is invaluable, because it can show you exactly how people are searching in your local area. You need to have this information so you can take the next step, and get your business appearing for these searches. Stuff your text with the keywords people are searching for. Simples.




 

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